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The New Main Street
It's a process, not an event.

LYNN ARMSTRONG
Feb 24, 20242 min read
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A Shoe Story: Go, No Go 2023
I was looking back at some posts over the past 3 years, and realizing how much we have changed in the way we think and prioritize. As the...

LYNN ARMSTRONG
Feb 13, 20232 min read
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Zoetry in Motion: A Shoe Story
February 1, 2022 will be the 6th anniversary of my retail business, named ZÖE, which is the Greek word for life. I have been thinking...

LYNN ARMSTRONG
Jan 22, 20225 min read
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The inside and out of a pandemic.
Hi! I realize it's been a while since I have posted here. I wanted to share what I have been up to since my last post. March 2020 I...

LYNN ARMSTRONG
Jul 17, 20213 min read
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Do you hear what I hear?
Sometimes I wonder if I am in the same room as everyone else. Like in the Charlie Brown cartoons when the teacher is talking, and all we...

LYNN ARMSTRONG
Nov 16, 20204 min read
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Standing in the Future: A Retailer's Retrospective
A perspective of what the future looks like, from inside the eye of the retail storm.

LYNN ARMSTRONG
Feb 3, 20205 min read
223 views
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Life Changing Places
It was May 2010 when I first found myself here in this place, at the site of a family photo shoot for Mother's Day. We pulled up to the...

LYNN ARMSTRONG
Nov 29, 20194 min read
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A Story of 10,000 Steps
Futures are built, one step at a time. Thoughts on building a brand and telling the story.

LYNN ARMSTRONG
Sep 18, 20192 min read
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Two Reasons to Act Local
Yesterday @audacityqr opened up the story space to us to share a perspective on what it means to be an entrepreneur. Audacity YQR is a...

LYNN ARMSTRONG
Sep 6, 20192 min read
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Why the Walk Matters
By Lynn Larson Armstrong September 1, 2019 In 1996 I wrote a story in the Leader Post about millions of people who walked out of Rwanda,...

LYNN ARMSTRONG
Sep 2, 20192 min read
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There is a place.
There is a place. I made it with my own imagination. My own initiative. My own money. My own two hands. She is the place of firsts, lasts...

LYNN ARMSTRONG
Apr 11, 20194 min read
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